Jasper Wang
Building SaaS from zero to real users — in public.
Most startup advice skips the messy middle. I write about the part between "I built something" and "people actually use it."
I'm currently building ZeroToUser and SpotAQ, and documenting what I learn about early distribution, product adoption, AI visibility, and founder consistency.
What I Write About
- User intent
Finding real user intent before building more features.
- Signal from conversations
Turning messy conversations into product and GTM signal.
- Low-feedback building
Building through low-feedback periods.
- Product adoption
Reducing product adoption friction.
- AI visibility
Making SaaS brands visible in the AI/LLM era.
Find me
Things I'm Building
2 SaaS productsLatest Notes
all postsStart here if you're building an early-stage SaaS and trying to get from idea to real users.
The Hardest Part of Building in Public Is Continuing When It Feels Pointless
Building in public is not only about posting consistently. It is about learning how to keep going when the process feels disappointing and the signal is still unclear.
Early Distribution Is Not Posting More. It's Finding Relevance.
Early distribution is less about broadcasting your product and more about finding people already expressing the pain your product solves.
Your Biggest Competitor Isn't Another Startup. It's Inertia.
A founder note on why better products do not automatically win, and why adoption is often about making change feel safe enough.